Promising University of Hawaiʻi at Mānoa Shidler College of Business freshmen learned how to kickstart a business and pitched their ideas to investors, all while raising almost $2,000 to help victims of the devastating Maui wildfires. In the third annual Mālama Pono Challenge, approximately 30 Shidler DAP (Freshman Direct Admit Program) students spent two weeks in September 2023 creating a business plan, and manufacturing and selling their products. The eight student-led businesses ranged from making jewelry using kūpeʻe shells, to selling musubis, popsicles, li hing candies and more.

https://www.hawaii.edu/news/2023/09/29/shidler-kickstarters-raise-funds-maui/

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