No. of active users nosedive more than 60% in Korea in two weeks; experts say Threads' fate depends on 'own identity' An illustration of Meta's Threads app logo (Reuters-Yonhap)Threads, the text-based social media platform built by Meta to rival Twitter, now called X, has seen a staggering decline in the number of daily active users in Korea, just within two weeks of its launch.Last Thursday, Meta CEO Mark Zuckerberg admitted that Threads has lost more than half of its users globally, after attracting more than 100 million signups, calling the regression normal and pledging to add more features to keep users engaged.
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