CavinKare, in partnership with mCanvas, launched a campaign for Nyle Natural Gentle Care range in a Q&A mobile ad format. The ad took consumers on a personalised journey to identify which product best suits their hair needs. Nyle Naturals wanted to spread awareness of their shampoo variants to a specific target audience: 20-35-year-old females from urban metros, either students, working women, or young mothers, looking for natural hair care solutions. The ad focuses on common hair problems and adopts a questionnaire approach, posing relevant questions about the users' hair type and hair care concerns.

https://bestmediainfo.com/2023/09/mcanvas-executes-quizbased-mobile-ad-for-cavinkare-s-nyle-natural-gentle-care-range

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