oraimo announced their association with actress Mrunal Thakur. oraimo's commitment to innovation and cutting-edge technology ensures that every detail is finely tuned, from crystal-clear audio to ergonomic designs for maximum comfort, as per the company statement. oraimo stated that the partnership underscores that smart accessories transcend mere technology; they enrich our lives in meaningful way. Sachin Kapoor, Brand Head, oraimo, said, "Our journey has always revolved around innovation, reinvigorating tech experiences.

https://bestmediainfo.com/2023/09/oraimo-ropes-in-mrunal-thakur-as-brand-ambassador

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Wellbeing Nutrition has unveiled a new campaign to redefine inner beauty. The campaign is all about taking care of not just your body, but also your inner self. The journey to true beauty commences with nurturing your inner self. 'This campaign isn't just about promoting products – it's about getting young folks excited to try something new. It's like a call to take care of yourself and understand how important it is to nourish both your body and your soul with the right kind of nutrition,' as per the company statement.

https://bestmediainfo.com/2023/09/wellbeing-nutrition-unveils-new-campaign-to-redefine-inner-beauty

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Shahrukh Khan's – Jawan is the first Bollywood flick to feature a brand - Asian Paints through Whisper Media's brand integration solutions via ICA. Red Chillies Entertainment partnered with Whisper Media for Jawan to leverage its tech expertise in digital brand integration to incorporate Asian Paints's brands - Hydroloc and Royale Glitz in the post-production stage of the movie. Amit Syngle, MD and CEO, Asian Paints, said, 'Jawan is undoubtedly the most anticipated movie this year and we are certain the movie will have a reach like never before.

https://bestmediainfo.com/2023/09/asian-paints-joins-forces-with-jawan-for-hydroloc-and-royale-glitz-brand-integration

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In the backdrop of the Opposition bloc INDIA boycotting 14 prominent news anchors, the Broadcast Editors Association (BEA) on Monday called an emergency meeting of its members. In an email sent to its members, BEA President Supriya Prasad, who is also the News Director of news channels Aaj Tak and India Today, said, 'The recent decision of INDIA Alliance to boycott certain journalists forced us to meet on an urgent basis. Therefore, this meeting is called on very short notice.' The meeting will be held on Tuesday at the India Today Mediaplex in Noida.

https://bestmediainfo.com/2023/09/broadcast-editors-association-convenes-emergency-meeting-over-indi-alliances-anchors-ban

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After being associated with Bel for three and a half years, starting October 2019, as Head of Marketing (Marketing Group Manager) and then with the joint venture of Britannia and Bel which came into being in November 2022, as Chief Marketing Officer for six months, Mustufa Arsiwalla has moved on. Making the announcement on LinkedIn, Arsiwalla mentioned, 'It's been a truly enriching experience, filled with growth, learning, celebrations, and enough creamy cheese to fill a swimming pool! But now, it's time for me to spread my wings and see if the grass is indeed greener on the other side of the office cubicle.

https://bestmediainfo.com/2023/09/mustufa-arsiwalla-moves-on-from-britannia-bel-foods-as-cmo

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Polycab India has unveiled its renewed brand identity and philosophy that reflects its future business roadmap. Polycab is undergoing a remarkable transformation under Project LEAP, as per the company statement. 'The rebranding is not just a shift in Visual Identity or Brand Architecture, it is a guiding philosophy that underscores Polycab's commitment to Innovation, Technology, Safety and Sustainability leading to its Brand Purpose of ‘Connecting all to a brighter future.' This renewed brand ideology is going to be a significant step towards Polycab's vision of becoming the foremost brand of choice for customers in the electrical solutions market.

https://bestmediainfo.com/2023/09/polycab-india-unveils-new-brand-film-and-identity

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Acko has launched its new ad campaign ‘Health Insurance ki Subah ho Gayi Mamu'for its Health Insurance product- Acko Platinum Health Plan. Acko brings back two iconic characters of Munna Bhai and Circuit. Directed by Rajkumar Hirani, the campaign titled "Health Insurance ki Subah ho Gayi Mamu" sees Sanjay Dutt and Arshad Warsi reprise their original roles and question the current Health Insurance system. Ashish Mishra, EVP- Marketing, Acko, said, "Munna and Circuit have always challenged the status quo in their unique style.

https://bestmediainfo.com/2023/09/munna-bhai-and-circuit-challenge-current-health-insurance-system-in-new-acko-ads

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Lenskart has unveiled an ad film featuring Indian cricketer Suryakumar Yadav. The film takes the viewers on a journey of suspense and anticipation leaving them on the edge of their seats.  The ad film serves as a powerful testament to the belief – 'When you have faith in yourself, there are no limits to what you can achieve'. The tagline 'Lenskart Dhaakad Hai' encapsulates the central theme of the TVC. Set in the vibrant backdrop of an Indian alley, the film begins with youngsters being engrossed in a game of cricket.

https://bestmediainfo.com/2023/09/suryakumar-yadav-embodies-dhaakad-hai-spirit-in-lenskart-tvc

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The radio industry is optimistic about generating 35-40% of its annual revenue during the current festive season. This year, the industry's enthusiasm is particularly high due to the concurrent cricket season and the approaching Assembly and general elections, which are anticipated to contribute significantly to their earnings. As the festive season coincides with the cricket World Cup, radio broadcasters anticipate a rise in consumer demand and increased spending across various sectors, leading to a boost in advertising expenditure (adex).

https://bestmediainfo.com/2023/09/radio-players-expect-to-rake-in-3540-of-annual-revenue-during-festive-season-2023

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The official broadcast and digital media rights holder of World Cup 2023, Disney Star, is expected to rake in approximately Rs 2,000-2200 crore this season, as per Elara Capital estimates. The report further mentioned that it expects a 6% CAGR versus the prior edition of the CWC in CY19 in terms of TV advertising. For the digital medium, CAGR may touch 21% versus 2019 levels. India is hosting the Cricket World Cup (CWC) after 12 years from October 5 to November 19, 2023. For the first time, India will host all the matches solo.

https://bestmediainfo.com/2023/09/disney-star-to-pocket-between-rs-20002200-crore-from-ad-revenue-this-world-cup-elara

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Kapture CX has appointed Garima Rai as the new VP of marketing. Before joining Kapture CX, Rai was working at ClearTrail Technologies as Director of Marketing. Sheshgiri Kamath, CEO and Co-founder, Kapture CX, said, 'Vikas and I are excited to welcome Garima to the team and the rocketship that is Kapture. Garima arrives with an impressive 14-year journey as a seasoned marketer within the B2B software industry. Her wealth of experience and insights make her a valuable asset to our team, and we are genuinely excited to have her join us.

https://bestmediainfo.com/2023/09/kapture-cx-ropes-in-garima-rai-as-vp-of-marketing

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Criteo has appointed Mohit H Chablani as the Head of Sales – Enterprise, India. In this role, he will be responsible to carve out the next phase of growth for the India region. Prior to joining Criteo, Mohit worked as Associate Director – Sales at Affinity Inc. (mCanvas), where he was responsible for revenue generation for the South and East region and was instrumental in significantly growing the South region and creating + growing the digital branding business in the East region. With more than 17+ years of experience in sales, his prior candidature includes Gameloft, amobile video games developer worldwide; Zedo (acquired by Discovery) was a US and India-based advertising technology company that provided several online advertising products and services to Internet publishers, advertisers, and agencies and Directi (Media.

https://bestmediainfo.com/2023/09/criteo-ropes-in-mohit-h-chablani-as-head-of-sales-enterprise-india

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ABP Majha announced the return of the show Bappa Majha, with a line-up of celebrations and unique programming. The programs are scheduled to air from September 19 to September 28. The campaign tagline this year for Bappa Majha is ‘Vase Characharat, Manamanat,' underscoring the belief that God is omnipresent. A compelling short film, echoing the theme that Bappa pervades every element and resonates with the profound faith and devotion associated with Ganesh Chaturthi, has also been released.

https://bestmediainfo.com/2023/09/abp-majha-unveils-a-lineup-of-programs-as-bappa-majha-returns

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The Telecom Regulatory Authority of India (TRAI) has issued Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) (Fifth Amendment) Regulations, 2023 (4 of 2023). As per TRAI, DRM (Digital Rights Management) is a systematic approach to copyright protection for digital media. The purpose of DRM is to prevent unauthorised redistribution of digital media and restrict the ways consumers can copy content they've purchased. DRM products were developed in response to the rapid increase in online piracy of commercially marketed material, which proliferated through the widespread use of peer-to-peer file exchange programs.

https://bestmediainfo.com/2023/09/trai-issues-regulations-to-protect-digital-media-copyright

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Capri Global Capital has launched the ‘Farz Nibhaatey Hain' brand campaign to reaffirm its commitment to credit inclusion. The campaign reiterates its responsibility towards the unbanked borrowers of India. Conceptualised by Rediffusion, the campaign showcases CGCL's human value proposition while bringing alive its mission of inclusive growth. Brand ambassador and actor Pankaj Tripathi will be the protagonist of the 2-films of the Farz Nibhaatey Hain campaign that features company's MSME loan and gold loan products.

https://bestmediainfo.com/2023/09/capri-global-capital-launches-new-campaign-starring-brand-ambassador-pankaj-tripathi

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Team Pumpkin has announced the launch of its new vertical- D2CPro, which caters to the marketing needs of D2C brands. D2CPro will offer end-to-end marketing solutions ranging from branding, website creation, tech integration, conversion rate optimisation, setting up their e-commerce platforms, as well as helping them expand their reach to international markets. Ranjeet Kumar, CEO and Co-founder - Team Pumpkin, said, 'Over the years we have realised that D2C brands have different pain points when it comes to marketing their brand and products.

https://bestmediainfo.com/2023/09/team-pumpkin-unveils-d2c-marketing-agency-d2cpro

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CavinKare, in partnership with mCanvas, launched a campaign for Nyle Natural Gentle Care range in a Q&A mobile ad format. The ad took consumers on a personalised journey to identify which product best suits their hair needs. Nyle Naturals wanted to spread awareness of their shampoo variants to a specific target audience: 20-35-year-old females from urban metros, either students, working women, or young mothers, looking for natural hair care solutions. The ad focuses on common hair problems and adopts a questionnaire approach, posing relevant questions about the users' hair type and hair care concerns.

https://bestmediainfo.com/2023/09/mcanvas-executes-quizbased-mobile-ad-for-cavinkare-s-nyle-natural-gentle-care-range

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As the festive season approaches, Amazon India announced the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi ' that takes a unique/heartwarming approach by urging customers to prioritise not only their loved ones but also themselves during this joyous time of year. The campaign serves as a gentle reminder of the importance of self-care/self-love and the need to embrace ‘Me' within ‘We' this festive season. Conceptualised basis the insight that true celebrations flourish when the happiness of both ‘we' and ‘I' is fulfilled, this digital asset serves as a reminder that practicing self-care/self-love is not an act of selfishness but a necessity.

https://bestmediainfo.com/2023/09/amazon-indias-new-campaign-embraces-collective-happiness

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The inaugural winners of the Will of Steel Awards – Jethmalani Prize for Journalism have been announced. The first category, "Journalism in Service to Humanity," celebrates exceptional contributions that promote democracy, good governance, and unity among all citizens. The winner, Aditya Raj Kaul, Executive Editor of TV9 Network, received a Gold Medal and an Award Purse of Rs 14,00,000. The second category, "Legal Journalism," recognises effective mass media dissemination of accurate legal information in the public interest.

https://bestmediainfo.com/2023/09/aditya-raj-kaul-wins-jethmalani-prize-for-journalism-in-service-to-humanity-

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With its data-driven approach and measurable outcomes, performance marketing promises to deliver a higher return on investment (ROI) than traditional advertising methods. However, lurking in the shadows of this dynamic industry is a pervasive threat known as ad fraud. Ad fraud poses a significant challenge to the integrity of performance marketing, siphoning off billions of dollars annually and eroding the trust between advertisers and their audience. Ad fraud is not a monolithic phenomenon; rather, it takes various forms, each with its own modus operandi.

https://bestmediainfo.com/2023/09/unmasking-ad-frauds-lurking-from-the-shadows-in-performance-marketing

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Jagran New Media's fact-checking wing, Vishvas News has rolled out its WhatsApp Broadcasting Channel as Meta launches the feature in 150+ countries. Vishvas.News stated that users can now get the latest fact-checks and alerts with relevant videos and practices on WhatsApp to lead a more secure, informed and misinformation-free life. 'Users can be a part of the Vishvas News WhatsApp Channel without revealing their number, name or any identifying information and yet get the latest updates from Vishvas News.

https://bestmediainfo.com/2023/09/vishvas-news-unveils-its-whatsapp-channel

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Yoga Bar, a direct-to-consumer (D2C) brand owned by ITC, announced its entry into the baby food segment with a new brand 'Yoga Baby'. Under the Yoga Baby brand, the company has introduced porridge mixes in five variants that combine whole grains like millet, oats and ragi. It is inspired by traditional recipes handed down from mothers and grandmothers. Suhasini Sampath, a mother and co-founder and CEO of Yoga Bar, created Yoga Baby for her little daughter. Now, it is being launched for a wider audience, according to a company statement.

https://bestmediainfo.com/2023/09/itcowned-yoga-bar-enters-baby-food-segment-with-yoga-baby-

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DaMENSCH has launched a new campaign titled #SoSoft, which throws light on some rarely acknowledged facets of men. While men have traditionally been considered an epitome of strength and toughness, we often tend to overlook or ignore their emotional and vulnerable sides, as per the company statement. The 30-day campaign by DaMENSCH encourages men to own their ‘soft' side, capturing it accurately in a series of videos released as part of the drive. Anurag Saboo, Co-founder, DaMENSCH, said, 'Instead of being preachy about the issue, the campaign appears funny and humorous, even as it asserts that it's perfectly alright to not hold up for once.

https://bestmediainfo.com/2023/09/damensch-s-new-campaign-empowers-men-to-embrace-their-vulnerable-and-emotional-sides

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Times Internet has laid off 5% of its workforce, quantifying to roughly around 100 people. The company said this step has been taken in order to 'streamline' its operations. In a statement, Times Internet said, 'All affected employees are receiving full severance irrespective of tenure or contract with the company.' Sources close to the development told BestMediaInfo.com that more lay-offs can take place in the near future. The statement further read, 'Whilst it is difficult to part with talented colleagues and friends, this one-time exercise is also the right and necessary decision towards building a strong and sustainable business.

https://bestmediainfo.com/2023/08/times-internet-hands-over-pink-slips-to-5-of-its-workforce

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The Supreme Court of India recently highlighted the importance of freedom of speech and expression while rejecting a Public Interest Litigation (PIL) that called for the creation of a "Broadcast Regulatory Authority of India '' for the purpose of regulating and facilitating development of broadcasting services in India. The petition was filed by Reepak Kansal in 2020 in the backdrop of the coverage of Sushant Singh Rajput case. The purpose of the PIL was to restrain broadcasting channels from undermining individual dignity.

https://bestmediainfo.com/2023/08/supreme-court-dismisses-plea-for-central-government-authority-to-regulate-media

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The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead. Earlier, he was the Chief Marketing Officer at Impresario Handmade Restaurants for over two years and was responsible for overseeing all brand functions including PR and communications, content marketing, on-ground activations, consumer marketing and engagement. Prior to Impresario Handmade Restaurant, he was associated with BCCL (Times Group) for over four years across roles such as National Marketing Lead- ToI Metro Supplements (DGM) and Marketing Lead.

https://bestmediainfo.com/2023/08/the-cocacola-company-ropes-in-alexander-valladares-as-studiox-lead

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As the April-May-June quarter of FY24 comes to an end, print publications stand out with a strong rise in advertising revenues. Both circulation and advertising showed consistent year-on-year growth, boosting their outlook and optimism for increased revenues and profits in the coming quarters. Anticipating a boost in revenue, fueled by lowered newsprint costs, reduced inflation and increased profits, the sector appears poised for growth. DB Corp has reported an over two-and-half-fold jump in consolidated net profit at Rs 78.

https://bestmediainfo.com/2023/08/print-sectors-q1fy24-ad-revenue-soars-industry-foresees-surge-in-profits-in-coming-quarters

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News18 Kerala hosted the Sthree Ratna Awards, honouring women achievers who have made significant contributions across various fields. The event took place in the presence of chief guests Navya Nair, Actress; and P. Prasad, Minister for Agriculture, Kerala. The event was also graced by a gathering of personalities and dignitaries, all united in their appreciation for these women. The winners of the News18 Kerala Sthree Ratna Awards 2023 were selected based on their significant contributions and accomplishments.

https://bestmediainfo.com/2023/08/news18-kerala-sthree-ratna-awards-honour-women-achievers-from-kerala

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Dr. Reddy's Laboratories has announced the appointment of former cricketer Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign.  The campaign aims to raise awareness about hypertension, its symptoms, causes, and advocate the need for effectively managing blood pressure for a healthier life.  This collaboration of Dr. Reddy's aims to change opinion regarding blood pressure control, benefiting both individuals currently affected by hypertension and those at risk. #TensionMatLo campaign employs a unique and imaginative approach, prompting the audience to pause, contemplate, and question the significance of managing blood pressure.

https://bestmediainfo.com/2023/08/dr-reddys-announces-sunil-gavaskar-as-brand-ambassador-for-its-tensionmatlo-campaign

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Digital marketing solutions provider, Hashtag Orange has won the creative mandate for Signify Innovations India. Hashtag Orange will be responsible for ideation, development, and execution of the company's creative campaigns for both online and offline channels. Signify is one of the world leaders in lighting for professionals and consumers, and lighting for the Internet of Things. Founded as Philips in Eindhoven, the Netherlands, the company has led the lighting industry with innovations that have served businesses, municipalities and consumers since 1891.

https://bestmediainfo.com/2022/09/hashtag-orange-wins-the-creative-mandate-for-signify-india

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