Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth JioCinema stated that a record 32 million viewers tuned in to watch the final of the FIFA World Cup which was won by Argentina for the first time since 1986. The platform said that JioCinema heralds a new dawn as digital viewership went past TV in India for the first time for a global marquee sports event.   It went on to state that over 110 million viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup.

https://bestmediainfo.com/2022/12/jiocinema-claims-32-million-viewers-tuned-in-to-watch-fifa-world-cup-final

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