OSLO  For most of the last decade, electric vehicle adoption was a top-down story. Automakers started offering battery-powered models at the high end of the market and slowly worked their way down to more accessible price points. Tesla was the standard-bearer of this approach. The company's debut model, the Roadster, cost more than US$100,000. Its two high-volume vehicles, the Model 3 and Y, now start in the low- to mid-US$40,000 range. There were good reasons to take this path. Margins tend to be higher in premium segments, and EV batteries have historically been expensive.

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