Harsh Mariwala | Twitter |
@hcmariwala Text Size: New Delhi: Training in retail and advertising from the bottom-up was crucial to building Marico from scratch, said Harsh Mariwala, the company's founder and chairman. In a conversation with ThePrint's Editor-in-Chief Shekhar Gupta on ‘Off The Cuff', Mariwala along with business guru Professor Ram Charan spoke at length about Marico's journey as a company as well as its flagship coconut oil brand Parachute. 'All my uncles and a lot of my friends said, ‘Please change the brand name [of Parachute],' I don't know why but I decided to continue the brand name and I think the decision has paid off,' said Mariwala, who has authored the upcoming book ‘Harsh Realities: The Making of Marico' with Charan.
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