Facebook released its coordinated inauthentic behavior report for April 2021, detailing nine networks that were removed from its platform. The social network said those networks accounted for a total of 1,565 accounts, 141 Instagram accounts, 724 pages and 63 groups. Details on each network follow. ...

https://www.adweek.com/media/facebook-removes-9-networks-in-april-2021-for-coordinated-inauthentic-behavior/

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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 30 Standout CMOs Who Have Perfected the ...

https://www.adweek.com/brand-marketing/30-cmos-taking-agility-to-the-next-level-mondays-first-things-first/

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Where does an ad agency's role end and a creator's role begin? How much overlap can--or should--there be between the two? For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it's worth looking at how iconic brewer Pabst is working with ...

https://www.adweek.com/agencies/what-pabst-hard-coffees-nightmare-fuel-can-teach-marketers-about-working-with-creators/

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Mattel is encouraging consumers to do some spring cleaning. And while it may be tempting to toss those old Barbie dolls and trucks that are collecting dust at the bottom of the toy chest, the brand is making it easier to give the plastic on the toys your kids once loved a new use. Top...

https://www.adweek.com/brand-marketing/mattels-toy-take-back-is-its-latest-effort-for-a-more-sustainable-future/

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Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. The so-called Mayo Man was made famous by utterly weirding people out during a 2019...

https://www.adweek.com/creativity/are-you-the-next-mayo-man-kraft-looks-for-a-new-face-for-the-brand/

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BBDO New York hopes its ADiverse curriculum program has benefits far beyond the agency. The Omnicom shop is partnering with the New York City Department of Education to get the advertising curriculum program to diverse groups of students in New York schools, beginning last week with a virtual pilot ...

https://www.adweek.com/agencies/bbdo-new-york-is-offering-a-school-curriculum-to-promote-diversity-in-advertising/

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KFC is showcasing its consumer base's love for chicken in a new campaign, including the return of its "Finger Lickin' Good" slogan. As restaurants reopen across the U.K., the latest ad from Mother will promote the KFC original recipe with "Your Chicken Could Never," which looks at the love it ...

https://www.adweek.com/agencies/kfcs-finger-lickin-good-slogan-returns-to-lead-new-campaign/

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Pinterest's Story Pins feature allows content creators to share multiple photos, videos and more in a single post. A single Story Pin can have multiple pages, and users can edit each page separately with embellishments like stickers, text and filters. When users record or import a video or create a ...

https://www.adweek.com/social-marketing/pinterest-how-to-record-audio-in-a-story-pin/

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A new partnership between the Claima Stories podcast and graphic design service 99designs by Vistaprint wants to help BIPOC-led creative small businesses recover from the pandemic and grow. Claima Stories, a podcast co-created by Bimma Williams, BJ Frogozo and Adrian Anaya to share stories about ...

https://www.adweek.com/agencies/vistaprint-and-claima-stories-podcast-will-give-250000-to-bipoc-led-businesses/

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Even in today's ever-shifting corporate nomenclature, it's rare to come across a title like chief true officer. This unique moniker belongs to Alvin Stafford, who is also a partner at Black-owned and minority-led marketing consultancy Think TRUE. Stafford had been in the business of multicultural, ...

https://www.adweek.com/agencies/how-chief-true-officer-alvin-stafford-leads-with-purpose/

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S4 Capital announced it will merge with Brazilian digital performance agency Raccoon Group and reported like-for-like revenue growth of 35% to $169.3 million in the first quarter, while gross profit rose 33% to $144.4 million. The merger will see MightyHive, the London-based group's digital media ...

https://www.adweek.com/agencies/s4-capital-shows-q1-growth-announces-merger-with-brazils-raccoon-hints-at-rebrand/

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Owners of successful brands don't spend a lot of (or any) time warning you to avoid them, but Ryan Reynolds continues to be an exception to most of marketing's rules. In the newest spot from the actor, investor and ad agency owner, Reynolds advises fans to be wary of partaking in Aviation Gin and ...

https://www.adweek.com/agencies/ryan-reynolds-warns-you-not-to-use-his-two-brands-aviation-gin-and-mint-mobile-together/

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When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this ...

https://www.adweek.com/social-marketing/mtv-found-pandemic-success-by-using-social-listening-to-lean-into-fandoms/

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After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well. A+E Networks held its inaugural ...

https://www.adweek.com/convergent-tv/ae-networks-says-digital-ad-buys-are-essential-for-the-total-picture/

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In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline "Music television like it was meant to be," Vevo is trying to hearken back to the pre-reality TV days of MTV, and let...

https://www.adweek.com/convergent-tv/music-videos-are-coming-back-to-your-living-room/

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This time last year, hardly anyone knew about Clubhouse--the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing celebrities, business gurus and everything in between. Homebound iPhone users starved for human interaction found solace, ...

https://www.adweek.com/social-marketing/the-unique-opportunities-of-clubhouse-and-the-rise-of-social-audio/

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As international travel slowly becomes reality again, Switzerland's tourist board released a short film featuring double Oscar winner Robert DeNiro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe. Created by ...

https://www.adweek.com/brand-marketing/roger-federer-tries-giving-deniro-an-offer-he-cant-refuse-in-new-swiss-tourism-ad/

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To promote the new weekly family menu "The Wednesdeal" in France, Burger King created a series of ads--one for each day of the week--to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids...

https://www.adweek.com/brand-marketing/burger-king-frances-ad-spots-for-each-day-of-the-week-promote-kid-friendly-deal/

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After Donald Trump used social media to egg on an insurrection at the U.S. Capitol on Jan. 6, every major social media platform gave him the boot. Facebook, which had gone relatively easy on Trump's past infractions, indefinitely suspended the then-president, just days before he was set to leave ...

https://www.adweek.com/social-marketing/donald-trump-wont-be-allowed-back-on-facebook-yet/

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As part of the Adweek Sustainability Playbook, Ben & Jerry's Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens. THE CHALLENGE The view of what it means to be a corporate citizen has shifted ...

https://www.adweek.com/inside-the-brand/why-ben-jerrys-criminal-legal-system-reform-efforts-go-beyond-philanthropy/

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Throughout the month of May, the Today tab on Pinterest will feature content from creators about Asian culture and history, as well as resources for the community and allies in support of #StopAsianHate, in recognition of Asian American and Pacific islander Heritage Month. Creators that will share ...

https://www.adweek.com/media/pinterest-puts-the-focus-on-creators-for-asian-american-and-pacific-islander-heritage-month/

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The Marvel Studios character Loki, known as the God of Mischief, has been causing trouble onscreen for years. Now he has set his sights on upending Disney+'s release schedule. Loki, the next Marvel series for Disney's streaming service, will debut on Wednesday, June 9 two days earlier than planned. ...

https://www.adweek.com/convergent-tv/loki-will-be-first-disney-show-released-on-wednesdays-instead-of-fridays/

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We've all gotten those calls. Disruptive robocalls "trying to reach you about your car's extended warranty" have led many of us to respond to the word "warranty" with a Pavlovian reaction of irritation followed by a complete refusal to engage with the issue. So, if you're a company with a unique ...

https://www.adweek.com/agencies/harmon-brothers-are-trying-to-reach-you-about-your-cars-extended-warranty/

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Roku and Google's standoff has come to a tipping point. The connected TV platform removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired. The app is currently not available to new subscribers. However, existing subscribers will ...

https://www.adweek.com/convergent-tv/roku-yanks-youtube-tv-app-as-dispute-with-google-escalates/

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Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-...

https://www.adweek.com/media/this-is-about-thought-leadership-how-washington-post-live-found-staying-power/

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Tumblr is the queerest place on the internet, and it's proud of that fact. The platform released the following statistics this week, citing fourth-quarter-2020 data from GlobalWebIndex: A Tumblr user is 193% more likely to be LGBTQIA+ compared with other social networks. One out of four Tumblr users...

https://www.adweek.com/media/tumblr-stakes-its-claim-as-the-queerest-place-on-the-internet/

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May is Asian American and Pacific Islander Heritage Month, and to celebrate, Instagram has released four new API-themed stickers that users can add to their Stories posts. Here's how to use the Asian American and Pacific Islander Heritage Month stickers in Instagram Stories. Note: These screenshots ...

https://www.adweek.com/media/instagram-how-to-use-the-asian-american-and-pacific-islander-heritage-month-stickers/

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Is there enough room in the neighborhood for neighborhood social network Nextdoor and the new Facebook Neighborhoods feature being tested? An early test of Facebook Neighborhoods in Calgary, Alberta, was spotted last October by Calgary-based social media strategist Leon Grigg of Grigg Digital and ...

https://www.adweek.com/media/will-facebook-make-nextdoor-say-there-goes-the-neighborhoods/

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Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew's new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola. Today, the brand is debuting its first spot starring the NBA superstar. In ...

https://www.adweek.com/brand-marketing/lebron-james-imagines-another-life-for-himself-in-first-ad-for-mountain-dews-rise-energy/

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On September 25, 2020, Nathan Apodaca's car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year...

https://www.adweek.com/inside-the-brand/how-a-viral-tiktok-led-to-the-transformation-of-ocean-sprays-business/

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