Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew's new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola. Today, the brand is debuting its first spot starring the NBA superstar. In ...

https://www.adweek.com/brand-marketing/lebron-james-imagines-another-life-for-himself-in-first-ad-for-mountain-dews-rise-energy/

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