In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline "Music television like it was meant to be," Vevo is trying to hearken back to the pre-reality TV days of MTV, and let...

https://www.adweek.com/convergent-tv/music-videos-are-coming-back-to-your-living-room/

#Adweek