On September 25, 2020, Nathan Apodaca's car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year...

https://www.adweek.com/inside-the-brand/how-a-viral-tiktok-led-to-the-transformation-of-ocean-sprays-business/

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