Art by @RESLUS Starting a business is always a risk, but how big that risk is depends on how much you have to lose. Celebrities, unless they are in truly dire straits, usually do not have everything on the line when they open a bar, restaurant, or clothing line.  Yet there is a peculiarity often associated with any public personality who turns entrepreneurial — their tendency to flop . Not all celebrity-driven businesses fail, mind you. There are plenty of successful examples like Dan Akroyd and his Crystal Head vodka, Sean 'P Diddy' Combs has a finger in many financial pies, there's Gwyneth Paltrow's GOOP, and multiple famous figures have well-known cosmetics brands.

https://runnermag.ca/2023/09/why-celebrity-businesses-are-often-a-failure/

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