Twitter owner Elon Musk said his social media company lost half of its advertising revenue. On July 15, 2023, he tweeted that statement, saying his business is still in a 'negative cash flow.' Also, Insider intelligence reported Twitter was likely to earn less than $3 billion in 2023. Microsoft Start says Musk's latest changes discouraged users and advertisers. Twitter is among the most popular social media networks, affecting how millions interact daily. However, negative changes could lead to its rapid decline and shutdown.

https://technology.inquirer.net/126047/twitter-lost-half-of-ad-revenue

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