K-content-illegal distribution Treble damages mulled against illegal video content distributors SEOUL, July 31 (Yonhap) -- The ruling People Power Party (PPP) and the government agreed Monday to introduce a strong punitive damages system to crack down on illegal distributors of video content, such as Korean cultural content, or K-content. The agreement was reached in a meeting at the National Assembly as part of efforts to prevent the reappearance of Noonoo TV, a foreign-based website that has been regulated for illegal streaming of domestic OTT, or over-the-top, video content, and strengthen the government's response capabilities through international cooperation, according to the PPP's chief policymaker Park Dae-chul.

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