NEW, Showbox, CJENM, Lotte Entertainment gear up for releases but there are risks to their successFour new blockbusters are set to hit local cinemas this summer, complete with large production budgets and star-studded lineups. Film distributors hope to attract large audiences in the aftermath of the pandemic, but moviegoers' expectations remain low.With the abundance of high quality content available on streaming platforms and soaring ticket prices, Korean audiences have shown a growing trend of consuming content at home, only venturing to cinemas if the ticket is truly worth the price.

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