StockNews.com started coverage on shares of Southern ( NYSE:SO – Free Report ) in a report released on Saturday morning. The brokerage issued a sell rating on the utilities provider's stock. A number of other research firms also recently issued reports on SO. LADENBURG THALM/SH SH started coverage on shares of Southern in a research report on Wednesday, August 9th. They set a buy rating and a $72.00 target price for the company. Morgan Stanley raised shares of Southern from an underweight rating to an equal weight rating and increased their price objective for the company from $60.

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