After three years of being part of Ayala, one of the Philippines' biggest and most respected conglomerates, Kia Philippines is looking back at its accomplishments thus far. While the preview of their all-electric EV6, which is slate to enter the local market by early 2023, took centerstage, Manny Aligada, Kia Philippines president credits their growth of being present in key market segments.'The recent Kia brand relaunch went beyond a simple change in logo or look. The critical element of our rebranding is the shift from being a value-for-money brand to a brand full of value targeting the next generation car buyers, inspiring them to move forward.

https://www.carguide.ph/2022/09/pims-philippines-is-now-kias-2nd.html

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