The Korea Summer Beauty Sale, a beauty and cosmetics event designed to attract overseas travelers and showcase the best of Korea's beauty industry, kicked off on July 20. The event continues until Aug. 20 with various promotions and discounts on Korean beauty products as well as hands-on programs. Foreign tourists test samples at a cosmetics store in Seoul on July 20, when the Korea Summer Beauty Sale, organized by the Culture and Tourism Ministry and Visit Korea Committee, kicked off for a one-month run, with 175 related companies joining.

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