After scrapping the $44-billion Twitter deal over the presence of fake/spam accounts, Tesla chief executive officer (CEO) Elon Musk on Sunday questioned the company's way of measuring its user base, which it uniquely calls "monetisable daily active users" (mDAUs).In 2019, Twitter for the first time used the word mDAU, saying it believes that monetisable DAU, and its related growth, "are the best ways to measure our success".Monetisable DAU are users who log in and access Twitter on any given day through twitter.

https://www.gadgetsnow.com/tech-news/elon-musk-has-another-big-question-for-twitter/articleshow/93096116.cms

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