The Seoul Metropolitan Government is turning mountain trails in the city into must-see attractions for tourists besides shopping and visiting royal palaces and K-pop locations. Seoul Tourism Organization CEO Gil Ki-yeon said, "Due to the popularity of K-pop, tourists have grown more interested in Korean food, fashion and nature, and a new trend is mountain climbing." The aim is to boost accessibility of hiking trails for foreign visitors. The foundation opened a hiking tourism center in June near Mt.

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