The NFL Players Association regulates agents for the purposes of negotiating contracts with NFL teams. The NFLPA does not regulate agents for the purposes of handling marketing rights for players. That loophole could soon be creating an interesting dynamic, with several states (like Texas and Florida) poised to allow college athletes to generate revenue from their names, images, and likenesses as of July 1. Per a source with knowledge of the situation, some agents already have begun approaching college players regarding the possibility of representing them in their efforts to market themselves.

https://profootballtalk.nbcsports.com/2021/06/20/looming-launch-of-nil-rights-has-some-nfl-agents-mobilizing/

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