Fresh vegetable and fruit salads are rich in nutrients but the taste can be bland and the grass-like flavour of some salads is not acceptable to all diners. Responding to this pain point, Hong Kong-based food technology start-up Allklear developed Future Salad, a healthy and delicious instant salad drink made from fruits and vegetables. The production dynamics also reducing carbon dioxide emissions and integrate the concept of sustainable development into life. The start-up is deploying social-media driven marketing innovations such as key opinion leaders (KOLs – main picture) and micro-influencers, boosting product sales and drawing a favourable response from strategic investors.

https://hkmb.hktdc.com/en/065vUS5a/life-amp%3B-style/Liquid-solution-to-green-salad-blues

#hktdc