Coupang Inc. headquarters in Seoul. [Photo by Park hyung-ki]Competition between South Korea's e-commerce company Coupang Inc. and CJ Group is intensifying in both the online and offline markets.According to multiple sources from the retail industry on Monday, Coupang filed a complaint with the Korea Fair Trade Commission (FTC), alleging that CJ Olive Young Corp., which operates as a health and beauty (H&B) store, had forced exclusive deals with cosmetics suppliers. 'CJ Olive Young has been treating Coupang as a competitor since 2019, when Coupang started selling cosmetics in earnest, and has been continuously hindering its entry and growth in the beauty market,' Coupang claimed in the complaint.

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