Gimbap in Korea come in various combinations of fillings wrapped in a layer of rice and gim, or dried seaweed. [SHUTTERSTOCK] Gimbap , a rice roll wrapped in seaweed, is poised to be the newest K-food sensation, despite its humble origins and misleading label as Korean sushi. The arrival of Trader Joe's $3.99 "Kimbap," a transliterate of gimbap, triggered viral contents linked with the food, prompting its Korean vendor to pump up its production. In Korea, gimbap is often served as a quick meal for its bite-size pieces, affordable price and easy access.

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