First published JUL 17, 2023 Updated 55 minutes ago As the political machines bring in their copywriters and campaign strategists, erect their billboards and pump up their marketing campaigns, voters may well be left asking: What's in it for me? Analysis: Mark Easterbrook tells me there are no new ideas in advertising. He should know: he was the copywriter who came up with the award-winning slogan "We're in it for you" – 10 years ago, for Genesis Energy.  The chances are high of brainstorming a positioning line, then finding a previous wordsmith has already coined it.

https://www.newsroom.co.nz/its-what-the-political-campaign-slogans-leave-unsaid-innit

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