Last week, I sat as thesis defense panelist for Camyl Fernandez and Ysobelle Joseph, both AB Communication seniors, who studied how 40 to 59-year-olds perceive a Department of Health (DOH) vaccine advocacy video. The students surveyed hundreds of Quezon City residents, in person, and then gathered respondents into focus groups to get more details on people's views. One finding that stood out was how the participants said that the DOH video was trying too hard to be funny. The video apparently downplayed the severity and seriousness of COVID, so that it looked inconsequential; vaccination, then, did not seem necessary.

https://opinion.inquirer.net/162187/growing-out-of-mere-compliance

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