Owning a counterfeit luxury item might not be a fashion faux pas anymore. An RMIT marketing expert is available to explain how Gen Z are normalising the purchase of 'superfakes' and the implications for high-end retailers. Topics: luxury fashion, superfakes, Gen Z, counterfeit items, fashion influencers Dr Marian Makkar, Senior Lecturer in Marketing "Digital creators and influencers are using their cultural capital to shift the narrative around counterfeit items or 'superfakes' as desirable, smart, and trendy to their younger followers.

https://www.miragenews.com/gen-z-drives-luxury-counterfeit-sales-surge-1096674/

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