In the 1990s, Eli Lilly vice president Alpheus Bingham worried that the company was spending large capital looking for the next drug blockbuster, so he tried a totally different strategy in research. Instead of using their in-house experts, he created a public website called InnoCentive, where he posted their problems and promised a reward to outsiders who could suggest solutions to them. After a month, suggestions came pouring in. Said Bingham: 'We got these great ideas from researchers we'd never heard of, pursuing angles that had never occurred to us.

https://opinion.inquirer.net/163088/changing-the-way-we-teach-from-boring-lectures-to-doing-collaborating-having-fun

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