Several content creators on Bilibili, a popular video-sharing platform, have announced that they will no longer upload videos, citing changes in the platform's revenue policies. The creators' announcements quickly became trending topics on Weibo, attracting a staggering 580 million views. Well-known content creators, such as 靠脸吃饭的徐大王 and -LKs-, with more than 3 million and 4 million followers respectively, have cited personal reasons for discontinuing their uploads. However, -LKs- clarified in a Weibo post that his revenue earnings from Bilibili had not changed much, indicating that the policy change was not the root cause of his decision.

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