click to enlarge The bad news for Vermont dairy farmers: Americans are drinking less milk. Per capita consumption of milk fell almost 21 percent from 2010 to 2019, to just under half a cup per day, according to the U.S. Department of 's Economic Research Service . Younger Americans are drinking it less; kids are eating less cereal with milk. And yes, plant-based milk alternatives — soy, oat, almond — are taking a sip out of dairy milk sales. But the USDA does not believe they are the primary reason for a decades-long downward trend, which it chalks up to gradually changing habits.

https://www.sevendaysvt.com/vermont/as-people-consume-more-dairy-products-vermonts-commodity-is-churned-into-many-forms/Content?oid=38340677

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