A P1.5-B industry: ‘Political influencers' raked it in
newscatcher
2023-08-03 01:33
A P1.5-B industry: ‘Political influencers' raked it in
INQUIRER FILE PHOTO/DANIELLA MARIE AGACER MANILA, Philippines — Some candidates in last year's presidential and vice presidential elections spent between P600 million and P1.5 billion at least on social media 'political influencers' who conducted covert campaign operations, according to recently published research. The study titled 'Political economy of covert influence operations in the 2022 Philippine elections' claimed to be the first to estimate the 'economic cost' of commissioning influencers in poll campaigns, which it called the new norm.

https://newsinfo.inquirer.net/1811429/a-p1-5-b-industry-political-influencers-raked-it-in

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