In the era of flashy brand deals and Instagram campaigns, where college athletes drive luxury cars and sign autographs for a paycheck, the biggest challenge may not be landing a sponsorship. It’s staying hungry. With the rise of NIL (Name, Image, and Likeness) deals, student-athletes now have more financial power than ever. But for this […]The post Blinded by Money, Track and Field Coach Gives Honest Thoughts on Keeping NCAA Stars Grounded appeared first on EssentiallySports.

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