As part of the Adweek Sustainability Playbook, Ben & Jerry's Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens. THE CHALLENGE The view of what it means to be a corporate citizen has shifted ...

https://www.adweek.com/inside-the-brand/why-ben-jerrys-criminal-legal-system-reform-efforts-go-beyond-philanthropy/

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