The site formerly known as Twitter is trying yet again to lure advertisers back, this time with a series of brand safety concessions that allow the source of most the company's revenues to "curate the context" in which their ads appear.  Yesterday, X's current head of brand safety Élyana Thierry announced several new "brand safety" features that she said "will work together to unlock an extended level of adjacency protection for X advertisers."  Thierry said X is extending its agreement with brand safety firm Integral Ad Sciences (IAS), which the company worked with earlier this year to develop a pre-bid adjacency control system designed to give advertisers preference over what tweets, er - posts, their content appears next to.

http://klse.i3investor.com/web/blog/detail/future_tech/2023-08-10-story-h-242966371-X_tries_to_win_back_advertisers_with_brand_safety_promises

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