ITHACA, N.Y. – A Cornell University-led research team has discovered that the algorithm behind Google Ads charged significantly more to deliver online ads to Spanish-speaking people in California about the benefits of SNAP, formerly known as food stamps. "SNAP is a really important resource to get right," said Allison Koenecke , lead author of the study and assistant professor of information science. "When faced with an algorithm that has disparate impact, our research asks, how do you pick a strategy to interact with the algorithm to equitably recruit SNAP applicants?" Californians can apply for SNAP benefits using a website called GetCalFresh , which is developed and managed by Code for America, a civic tech nonprofit that builds digital tools and services for community leaders and governments.
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