Shinsegae Simon Premium Outlets in Paju, Gyeonggi Province, South Korea [Photo provided by Shinsegae Simon]South Korea's retail giant Shinsegae Group is making efforts to have customers spend more time at its outlets by enhancing experiential and entertainment elements offline.According to Shinsegae Group on Monday, Shinsegae Simon Co., operator of outlet stores, is introducing experimental events to consumers, such as by installing sculptures of the popular jelly brand Haribo's bear characters, decorating the outlets with a robot Gundam base, and organizing test drive events.
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