Research Explores Effects of Anthropomorphizing Companies
newscatcher
2023-09-30 14:32
Research Explores Effects of Anthropomorphizing Companies
Understanding how people judge organizations, especially after organizational wrongdoing, is a complex puzzle-but a consequential one. New research from the Cornell SC Johnson College of Business sheds light on the intriguing ways that people do so. In the paper " Do Companies Think and Feel? Mind Perception of Organizations ," published August 16 in Cognitive Science, Simone Tang , assistant professor of organizational behavior at the Peter and Stephanie Nolan School of Hotel Administration , and her coauthor explore how people attribute human qualities to organizations by attributing "minds" to organizations-and how that may influence their opinions after organizational wrongdoing.

https://www.miragenews.com/research-explores-effects-of-anthropomorphizing-1095144/

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