Yoga Bar, a direct-to-consumer (D2C) brand owned by ITC, announced its entry into the baby food segment with a new brand 'Yoga Baby'. Under the Yoga Baby brand, the company has introduced porridge mixes in five variants that combine whole grains like millet, oats and ragi. It is inspired by traditional recipes handed down from mothers and grandmothers. Suhasini Sampath, a mother and co-founder and CEO of Yoga Bar, created Yoga Baby for her little daughter. Now, it is being launched for a wider audience, according to a company statement.

https://bestmediainfo.com/2023/09/itcowned-yoga-bar-enters-baby-food-segment-with-yoga-baby-

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