Digital marketing solutions provider, Hashtag Orange has won the creative mandate for Signify Innovations India. Hashtag Orange will be responsible for ideation, development, and execution of the company's creative campaigns for both online and offline channels. Signify is one of the world leaders in lighting for professionals and consumers, and lighting for the Internet of Things. Founded as Philips in Eindhoven, the Netherlands, the company has led the lighting industry with innovations that have served businesses, municipalities and consumers since 1891.

https://bestmediainfo.com/2022/09/hashtag-orange-wins-the-creative-mandate-for-signify-india

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Times Internet's short film ‘Nip in the bud' won the best Screenplay Award and the Best Public Service Ad Award at the Indian Cine Film Festival 2022. The disturbing film goes into the power corridors of a company to show the subtle act of dominance. The film shows a young woman meeting a business tycoon for a job interview. The man intrudes into her personal space and begins to touch her awkwardly all the while talking and smiling to her. At first, the young woman gives him the benefit of doubt that perhaps he was treating her like his daughter.

https://bestmediainfo.com/2022/09/titus-upputuru-s-nip-in-the-bud-wins-best-screenplay-and-best-public-service-ad-awards-at-indian-cine-film-festival-2022

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth magicpin, the platform for offline retail discovery and savings, has launched its festive campaign, "Badla Lo", to break the monotony of staying indoors by stepping out and taking revenge by shopping. The campaign film starring Vijay Raaz, talks about how people's behaviour has drastically changed over the last few years forcing people to stay in rather than stepping out. Through this digital campaign, magicpin is urging people to break the monotony and go out shopping and having fun.

https://bestmediainfo.com/2022/10/magicpin-s-badla-lo-festive-campaign-ft-vijay-raaz-urges-people-to-step-out-for-revenge-shopping

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DB Corp saw an increase in the company's total revenue by 21% to Rs 5,461 million in the quarter ended September 30, 2022, as against Rs 4,513 million in the corresponding quarter in the previous year. The company's total revenue grew by 38% to Rs 10,464 million in H1FY23 versus Rs 7,592 million YoY. DB Corp's net profit stood at Rs 488 million, as against Rs 538 million, after considering a forex loss of Rs 25 million. Its net profit grew 153% to Rs 798 million in H1 FY2023 as against Rs 315 million in the previous year's H1, after considering a forex loss of Rs 48 million.

https://bestmediainfo.com/2022/10/db-corp-records-net-profit-of-rs-488-million-in-q2-fy23-ad-revenue-grows-by-26

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Bajaj Electricals, the consumer appliances company, has unveiled its latest brand positioning – Bajaj: Built For Life. The brand has also released a film encapsulating its brand promise that complements the lives of its modern-day consumers. This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust R&D capabilities to offer a strong product portfolio to enhance the customer experience. Bajaj takes pride in being in tune with the consumers' changing tastes and preferences and invests in R&D that helps translate need gaps into products.

https://bestmediainfo.com/2022/10/bajaj-electricals-unveils-revamped-brand-positioning-bajaj-built-for-life-through-its-new-campaign

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth Digital marketing agency Team Pumpkin has won the social media and performance marketing mandate for Maple, an Apple premium reseller and authorised service provider. The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective which is to create awareness about the brand and the value provided to the consumers to further increase sales. The Mumbai office of Team Pumpkin will service the account.

https://bestmediainfo.com/2022/10/team-pumpkin-bags-maple-s-performance-marketing-and-social-media-management-mandate

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth Hindi News channel India TV has expanded its global footprint by launching itself on E Life- UAE's content platform from Etisalat.  With this, the channel is now available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium both on IPTV + OTT platforms (IPTV and Switch TV). India TV is looking to expand its international and digital footprint and this launch in the UAE, is a natural step in that direction.

https://bestmediainfo.com/2022/10/india-tv-makes-it-debut-in-uae

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Multi-game platform, Games24x7 has launched a new campaign for the ICC T20 World Cup, for its fantasy sports platform, My11Circle. Titled 'My11Circle pe team banao, har din SUV jeeto', the three films campaign features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport. The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform.

https://bestmediainfo.com/2022/10/my11circles-ad-campaign-for-t20-world-cup-features-sourav-ganguly-and-shubman-gill

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth Story Digital has bagged the digital mandate of grooming brand - Wild Stone. The agency will create, manage, and execute end-to-end digital activities for them. The account was landed post a multi-agency pitch and will be managed by the agency's Delhi office.  Pratiek Sawhney, Co-Founder, Story Digital, said, "Our association with Wild Stone is a big win for our team. To live up to the legacy of Wild Stone and for it to stand out in this competitive yet rewarding market, it is of utmost importance to elevate its communication digitally.

https://bestmediainfo.com/2022/10/story-digital-bags-the-digital-mandate-for-wild-stone-fragrances

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth ITC's Fantastik XL has launched a new campaign which brings out the extra chocolatey-ness and XL size of the chocobar in a fun, quirky manner. Having an XL bar in the chocolates category at Rs 5, Rs 10 and Rs 20 price points, the objective was to highlight this size by tapping into a common behaviour. The campaign draws on the age-old behaviour that men like to show off and boast while trying to impress a girl. But no matter the size, Candyman Fantastik XL makes everything else seem small.

https://bestmediainfo.com/2022/11/itcs-candyman-fantastik-chocobar-xls-campaign-puts-things-in-perspective-by-asking-xl-hai-kya

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Deep tech start-up NeuralGarage has raised $1.45 million in a seed round led by Exfinity Ventures. Founded by IIT Kanpur alumni - Subhashish Saha, Anjan Banerjee, Subhabrata Debnath and media and entertainment executive Mandar Natekar, NeuralGarage is currently building an innovative ‘VisualDubä' solution to empower content creators across the board, globally. The seed round saw participation from angel investors RAAY Global (Amit Patni Family Office); Vishal Agarwal and Raj Kulasingam (the global investor duo V&R); Anand Singh (Elios and Nexus Global Fund); Sarath Sura (Sunn91 Ventures); Sachin Jain, Narendra Soni (ex-KPMG) and Kejal Shah (ex Avendus PE).

https://bestmediainfo.com/2022/11/deep-tech-startup-neuralgarage-raises-1-45-million-in-seed-funding-round

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Viacom18 Sports has announced its roster of regional commentary panel for the upcoming FIFA World Cup Qatar 2022. The prestigious global football competition will be brought to viewers in India in five languages, English, Hindi, Tamil, Malayalam, and Bengali on JioCinema. The competition from November 20 through December 18 will be available to all viewers on pay-TV channels Sports18 – 1 SD and HD. Dempo SC's CEO and former coach Pradhyum Reddy and Brazilian footballer Jose Ramirez Barreto will form the English expert panel.

https://bestmediainfo.com/2022/11/viacom18-sports-announces-starstudded-regional-experts-panel-for-fifa-world-cup-qatar-2022

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Viacom18 Sports has assembled top cricketers for the Indian Premier League (IPL) 2023 Player Auction on December 23. IPL icons such as Suresh Raina, Chris Gayle, AB de Villiers, Anil Kumble, Robin Uthappa, RP Singh, Eoin Morgan, and Scott Styris will form JioCinema's expert panel - bringing fans a comprehensive, immersive, and in-depth coverage of the auction. Fondly known as Mr. IPL, Raina will headline the Hindi coverage alongside state-mate and former India left-arm pacer RP Singh. Former IPL teammates Gayle and De Villiers will re-unite on JioCinema, offering fans a dash of entertainment, excitement and 360-degree views.

https://bestmediainfo.com/2022/12/chris-gayle-ab-de-villiers-suresh-raina-and-more-ipl-stalwarts-to-headline-jiocinema-s-ipl-2023-player-auctions

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Having grown exceptionally by 100% last year, The Womb, the eight-year-old independent advertising agency, has maintained a healthy double-digit revenue growth percentage in 2022.  In an exclusive interview with BestMediaInfo.com, Kawal Shoor and Navin Talreja, Co-Founders of The Womb, said, 'Our growth this year is significantly higher than the industry growth. We just want to keep scaling at the pace we are already at. If we grow at the same rate next year, we will be very happy.' In one year's time, the agency has also added new businesses like Truecaller, Piramal Finance and the premium cream portfolio of Britannia to the bouquet of existing clients like Sebamed, Fogg, Rio Pads, upGrad.

https://bestmediainfo.com/2022/12/aspiring-to-work-on-marquee-brands-is-a-trap-navin-talreja-and-kawal-shoor-of-the-womb

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Koo, the made-in-India rival of Twitter, has offered to migrate all historic tweets of any Twitter user willing to shift to its platform that will continue to not charge users for verification badges, its co-founder and CEO Aprameya Radhakrishna said. Since taking over Twitter in a $44 billion deal in October, Elon Musk has sacked its employees, overhauled its moderation policies, put a price on account verification, and restored previously banned accounts including that of former US President Donald Trump.

https://bestmediainfo.com/2022/12/koo-offers-to-migrate-historic-tweets-to-escape-intellectual-assassination-amid-twitter-chaos

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Indian makeup brand Swiss Beauty has launched a brand campaign, '#MeraWeddingBFF', that takes a different approach on wedding preparations for both the bride and the bridesmaids. Rather than being the usual wedding makeup advisor, the brand takes a sharp focus on how weddings are once-in-a-lifetime milestones, and everyone needs a friend who listens, understands and helps them make fuss-free, quick and informed decisions. Saahil Nayar, COO, Swiss Beauty, said, 'Over the years, we have been committed to providing premium and good quality products for our customers.

https://bestmediainfo.com/2022/12/swiss-beauty-joins-brides-and-bridesmaids-during-wedding-celebrations-with-meraweddingbff-campaign

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Hyundai, the automotive manufacturer, is traditionally known for offering mobility solutions, the future advancement in the company is aptly called ‘Beyond Mobility', in line with the futuristic technology that Hyundai is involved in. The direction is true to Hyundai's vision 'Progress for Humanity' that aims at coming up with future mobility solutions guided by a commitment to create a better society. The latest campaign Beyond Mobility 2.0 is a prelude to transform future mobility landscape into an advanced and sustainable habitat with smart mobility for everyone and robots playing an enabler's role, while also adding a new dimension of capability and companionship for humanity.

https://bestmediainfo.com/2022/12/hyundai-s-beyond-mobility-2-0-campaign-shows-its-plans-to-introduce-smart-mobility

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Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth JioCinema stated that a record 32 million viewers tuned in to watch the final of the FIFA World Cup which was won by Argentina for the first time since 1986. The platform said that JioCinema heralds a new dawn as digital viewership went past TV in India for the first time for a global marquee sports event.   It went on to state that over 110 million viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup.

https://bestmediainfo.com/2022/12/jiocinema-claims-32-million-viewers-tuned-in-to-watch-fifa-world-cup-final

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Publicis Foundation has announced that it is launching a cross-industry coalition to erase the stigma of cancer in the workplace. The Foundation said it is being supported by leading cancer charities and organisations including Memorial Sloan Kettering Cancer Centre (MSK), MacMillan Cancer Support and the Gustave Roussy Institute.   In April 2022, Publicis CEO Arthur Sadoun was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs.

https://bestmediainfo.com/2023/01/publicis-foundation-launches-working-with-cancer-to-erase-the-stigma-of-cancer-in-the-workplace

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D2C fashion, lingerie and personal care brand Clovia has appointed Nikhil Gulati as its Head of Brand Marketing. Gulati comes with over 10 years of experience in senior business and marketing roles. As a part of his new role, he will be heading the brand marketing for Clovia with an aim to make the brand a household name in India and a leader within the category. He will be responsible for all the brand, social and content efforts across media and to grow awareness, recall and consideration of the brand.

https://bestmediainfo.com/2023/01/clovia-appoints-cars24-s-nikhil-gulati-as-head-of-brand-marketing

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HistoryTV18 is set to launch the new season of its flagship local production and factual entertainment series – OMG! Yeh Mera India on January 26 at 8 pm. Premiering on the occasion of India's 74th Republic Day, season 9 of the series promises to inspire a sense of wonder, appreciation and celebration among viewers, leaving some surprised and others, beaming with pride.  The new season of the HistoryTV18 original, hosted by actor Krushna Abhishek, features 40 exclusive stories from across the country, airing over ten weekly episodes.

https://bestmediainfo.com/2023/01/history-tv18-to-premiere-season-9-of-omg-yeh-mera-india-on-republic-day

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Movies Now has launched Season 10 of its mega property 100 Mania. 100 Mania Season 10 leads with the premise #DoubleDelight, where viewers can win daily prizes by watching Hollywood movies every night at 8.45 pm on Movies Now. The channel said that through the course of 9 seasons, 100 Mania has witnessed organic consumer engagement, registering active viewer participation with 2.6 million calls, and has gratified 900 winners across the country to date. The channel further shared that the previous season of 100 Mania garnered a reach of 2.

https://bestmediainfo.com/2023/01/movies-now-returns-with-season-10-of-100-mania

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Retail media will gain further prominence and capture a larger proportion of advertising expenditure in the times to come. According to GroupM's This Year, Next Year 2022 global end-of-year forecast, retail media in India was estimated to be at $551 million in 2022 and is expected to nearly double by 2027. Globally, retail media, one of the fastest-growing segments of the advertising industry, was estimated to reach $110.7 billion dollars in 2022. In such a scenario, retail media will continue to pursue strategies that will assist it in ascending the sales funnel, particularly in CTV, stated Wavemaker's recently launched first edition of Spotlight 23 report.

https://bestmediainfo.com/2023/01/increased-investment-in-retail-media-to-fuel-growth-of-ctv-and-live-sports-vishal-jacob-of-wavemaker-india

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Colors Tamil, Viacom18's Tamil entertainment channel, is all set to telecast the world television premiere of Jiivi 2. The channel is going to showcase the movie on Sunday, January 22, 2023.  The thriller is packed with some interesting twists and turns as the protagonist Saravannan's life restarts from where it left off at the end of the first part, as his fate gets pulled into a vortex of conflicts with Karma and past deeds. Directed by VJ Gopinath, the film features actors Vetri, Mime Gopi, Ashwini, Karunakaran and Rohini.

https://bestmediainfo.com/2023/01/colors-tamil-to-present-world-television-premiere-of-jiivi-2-movie

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Toyota Kirloskar Motor (TKM) has announced that Manasi Tata will take over as its new Vice-Chairperson with immediate effect. Tata will also take over as the Vice-Chairperson of Toyota Kirloskar Auto Parts (TKAP). The resolution passed in its board meeting, comes after the untimely demise of Late Vikram S Kirloskar, former Vice-Chairman of Toyota Kirloskar Motor. Already serving as a member of the Board of Directors at Toyota Kirloskar Motor, Tata is an integral part of TKM's corporate decisions and strategic operations.

https://bestmediainfo.com/2023/01/manasi-tata-becomes-vicechairperson-of-toyota-kirloskar-motor

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Jaguar Land Rover has announced that Rohit Suri, President and Managing Director of its operations in India, will be retiring from his position with effect from March 31, 2023. Suri's retirement comes after spending over 14 years with the business. He had joined the Tata Group with Tata Motors as Head of Premier Car Division and led the launch of Jaguar and Land Rover in India in 2009. Announcement of Suri's successor will be made at a later date. Suri said, 'My time at Jaguar Land Rover has been filled with some of the most memorable and exciting challenges, as me and my team worked passionately to establish the two icons as the most sought after and aspirational brands in India.

https://bestmediainfo.com/2023/01/jaguar-land-rover-india-s-president-and-md-rohit-suri-to-retire-in-march

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Wavemaker (part of GroupM) has announced a series of key strategic changes to its leadership team.   Premjeet Sodhi, Chief Strategy Officer will be soon taking on the role of Global Head of Measurement & Analytics. Taking on the baton from Premjeet Sodhi, Mansi Datta will transition into Chief Strategy Officer. Shekhar Banerjee, Chief Client Officer & Office Head – West, will be taking on the additional responsibility of managing North & East for Wavemaker India. In his new role, Sodhi will be part of Wavemaker's Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near term, and creating disproportionate advantage in the long-term.

https://bestmediainfo.com/2023/07/premjeet-sodhi-mansi-datta-and-shekhar-banerjee-get-new-roles-at-wavemaker

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With the aim to create an inclusive and accepting society, where people feel empowered, valued and heard, Big FM launched a new show - ‘Big Pridentity'. By normalising gender diversity, celebrating individuality and providing a platform for conversations and engagement, the show aims to serve as a catalyst for change and progress. Starting July 17, the month-long show airs from Monday to Friday, from 4:00 pm to 05:00 pm. Dedicating one hour of non-stop conversations around Big Pridentity for four weeks across 46 markets, the show will be hosted by RJ Rani across all Hindi-speaking markets of the radio network and other BIG RJs across the rest of the cities.

https://bestmediainfo.com/2023/07/big-fm-s-new-show-big-pridentity-aims-to-drive-social-change-by-normalising-diverse-identities

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Perfetti Van Melle India's Mentos has collaborated with Coca-Cola's Fanta Orange to launch Mentos Fanta chewy candy in India. Following the success of Mentos Fanta flavour globally, the brand launched a limited-edition single and multipack offering that was rolled out in India recently. Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India, said, 'The collaboration between Mentos and Fanta represents a strategic partnership aimed at expanding our business in India. By combining the zesty and effervescent taste of Fanta orange with the much-loved chewy texture of Mentos, we are offering a refreshing summer treat that is sure to resonate with Indian consumers.

https://bestmediainfo.com/2023/07/mentos-and-fanta-team-up-to-bring-mentos-fanta-chewy-candy-to-india

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Information and Broadcasting Minister Anurag Thakur on Tuesday told OTT players that the government will not allow demeaning Indian culture and society in the name of creative freedom, reported Newsdrum . Thakur said this during a meeting with representatives of OTT platforms here, persons attending the meeting said. They said the discussions also centred on establishing penal provisions for violations by OTT platforms, strengthening the existing Grievance Redressal Mechanism, addressing concerns related to the accurate depiction of India's map, and combating digital piracy.

https://bestmediainfo.com/2023/07/anurag-thakur-warns-ott-players-over-depicting-india-in-bad-light

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