A growing global population, exceeding planetary limits and climate change pose major challenges. To enable innovation, climate action and an overall societal sustainable transformation, a profound change in consumer behaviour is needed. However, consumer behaviour is complex and changing behaviour requires a multidisciplinary approach with cutting-edge interventions. Earlier this year, Wageningen University & Research (WUR), in collaboration with consortium partners the foundation Food Waste Free United, Unilever, Too Good To Go, PWN, WML and KWR Water Research Institute, launched a project focused on consumer behavioural interventions.

https://www.miragenews.com/interventions-aim-to-boost-sustainable-water-1085542/

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