DURHAM, N.C. -- New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits. The paper, published online June 12 in the Journal of Marketing Research and authored by researchers from Duke University, London Business School and Texas A&M University, shows that vertical brand differentiation (being perceived as better) is associated with lower pay, whereas horizontal brand differentiation (being perceived as different) is associated with higher pay.

https://www.miragenews.com/brand-differentiations-impact-on-pay-and-profits-1070780/

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