During the decade-long Dove "Real Beauty" campaign with real women, no models, and no retouching, annual sales jumped from $2.5 billion to $4 billion.
The Dove Real Beauty campaign almost doubled annual sales for the brand within a decade.
Unilever
PR campaigns with relatability, impact, and the ...
https://www.businessinsider.com/pr-publicity-campaign-examples-business-boost-2021-5#Insider