> Life Insurance is a necessity in our daily lives. After all, quite literally anything can happen in a split-second, and your life could wind up changing forever. But when it comes to getting insurance, it all starts feeling like some boring adult chore. Still, we need it. And let's not get started on insurance ads, with the vast majority of examples being drab, monotonous, and quite frankly – uninspired. Thailand-based car insurance platform Roojai Online has taken things a step further by making their advertisements engaging, but also quite literally lifesaving, thanks to a ton of science-backed research.

https://sea.mashable.com/life/21619/these-thoughtful-insurance-ads-were-designed-to-save-your-life-literally

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