And interest keeps rising, says Marcus Bösch , a TikTok research fellow at HAW Hamburg, who runs the Understanding TikTok newsletter. As part of his research into how these trends evolve, he's gathering an ongoing – and growing – list of NPC videos. According to proprietary data seen by the BBC, creators using the hashtag #NPC uploaded more than 47,000 videos in July, which have been viewed a collective 835 million times. Sitting in front of a phone and livestreaming yourself repeating the same phrases over and over may seem like a strange way to pass the time, but some NPC creators are seeing revenue from the trend.

https://www.bbc.com/worklife/article/20230811-the-npc-livestream-tiktok-trend-helping-creators-earn-cash

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