PETALING JAYA, May 27 (Bernama) -- Financial services company Sun Life is confident it will continue reaping the growth potential offered in the Malaysian market by riding on its strong bancassurance and bancatakaful distribution capabilities to embrace both direct and hybrid agency channels. Sun Life president and chief executive officer Kevin Strain said its 10-year success story in Malaysia has proven opportunities will continue to flourish for the insurance and family takaful provider. 'I'm so proud of Malaysia and not just the growth.

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