Politicians and government officials love new logos and slogans. In the past few weeks alone, the Department of Tourism (DOT) launched a new slogan—'Love The Philippines'—followed by the Philippine Amusement and Gaming Corp. or Pagcor's release of a new logo, and then, as we found out this week, President Marcos himself has launched 'Bagong Pilipinas' as his government's 'brand of governance and leadership,' accompanied not just with a logo, but with an order—Memorandum Circular No. 24—commanding not just government agencies but government-owned and -controlled corporations and even state universities and colleges to adopt the logo and 'incorporate the same' in their communications.

https://opinion.inquirer.net/164945/slogans-over-substance

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