K-pop girl group NewJeans takes on the role of the official global ambassador for Lotte Wellfood's Pepero. [LOTTE WELLFOOD] Lotte Wellfood has chosen the K-pop girl group NewJeans as the official global ambassador for its famous chocolate-dipped cookie stick brand, Pepero. The company will launch its global campaign later this month to promote Pepero Day, which is commercially designated as Nov. 11 in Korea as the snacks are shaped like a bunch of number ones. The campaign will target 17 countries, including the Philippines, Hong Kong, Taiwan and Kazakhstan, to promote the popular Korean snack.

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