CHOCO DEBUT From left: Julian Victor Pabilonia Dupaya, Cheng Pabilonia, Thelma Gecolea, Pili Gecolea-Paderanga, Francine Kyle Chloe Felix, Ronaldo Felix and Jonas Yap at the launch of Chocolea in August 2022 —Contributed photos It started out as an idea while she was taking up her diploma in sports science and exercise at the University of the Philippines-Diliman a decade ago. Tired of the countless coffee choices that didn't suit her taste, Cheng Pabilonia founded Starkaffea Corp., aiming to bring to the market 'indulgent' and 'beneficial' beverage.

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