Hwang Eui-chang, representing director of Korea Grape Export Association [K-GRAPE] Shine muscat, a grape of opulence, has single-handedly lifted up Korea's once-wilting grape industry. Now, amid increasingly heated competition, Korea is seeking to further bolster its foothold in the global market, riding on the surging popularity of K-culture. 'Korean grapes exported overseas, I think, showcase the country's class,' Hwang Eui-chang, representing director of the Korea Grape Export Association (K-grape), told the Korea JoongAng Daily.

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