KCON 2022 Saudi Arabia attracted around 20,000 visitors to its two-day Hallyu festivity, according to CJ ENM. [CJ ENM] Concertgoers to this month's KCON Saudi Arabia experienced Korean food, fashion and beauty products in addition to exciting K-pop performances. K-Travel Festa in Saudi, jointly hosted by the Culture Ministry and Korea Tourism Organization, operated a slew of promotional booths at the same venue and dates at the KCON concert. Visitors experienced Korean products like those from beauty brand Innisfree and food brand Nongshim, at Mohammed Abdu Arena from Oct.

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