Over the last four months, we have been discussing customer experience. It is extensively studied yet commonly misunderstood. In demystifying customer experience, three key issues stand out so far.  First, most businesses fail to recognise that customers are human beings; second, many leave customer experience to chance; and finally, there is a need to fix customer experience to survive.  Customers are People First: We are in the business of people. Whether we are offering a product or a service, people are at the centre.

https://nation.africa/kenya/business/leadership/how-to-demystify-customer-experience-for-top-gains-4011880

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